Yours or theirs?
Web 2.0? Don't start searching what version you have! Web 2.0 is about the purpose of your hotel web site, and what visitors can do with it.
Maybe you went through lengthy discussions about design, animation, and colors? But what about the users and the usability of your web site in general? Do you have returning visitors? Do you invite them to do something on your web site? Is your web site a "one for all" place, or does it offer specific content based on the interests or origin of the visitor?
Your web site is or should be the cornerstone of your online marketing, for their use. That's why your web site will never be finished! Internet use is changing continuously; web technology is developing rapidly. And you shouldn't wait to learn about web 2.0 until web 3.0 is out there.
To upgrade the role of your web site, click here.
