Lookers or bookers?
Internet bookings are booming year after year! Does your hotel business get a piece of that cake?
Except if the name of your business is Marriot, Accor, or Hilton, generating direct online sales is not really "a piece of cake". Probably you got already overwhelmed by the number of internet booking engine (IBE) vendors out there; offering features you never heard off, and promising growths in online reservations you never dreamed off.
For sure, chosing an IBE that matches your type of hotel business is important, but an IBE will not produce sustainable direct online sales growth by itself. Developing a direct online sales strategy also involves considering and evaluating distribution partner relations and rate parity issues, destination related restrictions, target markets and booking patterns, dynamic packaging - and lots of online marketing creativity.
For advice on online sales development and IBE issues, click here.