To be or not to be?
Do you still have a choice? - Not really. Your business has an online presence and internet [brand] image, already.
Your partners and distributors present and sell your products or services online; your customers post product reviews and discuss much of what you offer or do on online forums. Your own web site can play a major role in your online strategy, but it is no longer the only defining factor of your online presence.
Embrace these facts, do not forget to integrate your offline and online marketing, and get in control of your internet presence!
For advice on online marketing, including web site optimization and analytics, email marketing, search marketing, and online advertising, click here.