Return to sender?
Email campaigns are great! But how effective are your email marketing efforts?
Your campaign shouldn't stop after you pressed the "send" button! How many messages reached their target? How many people opened your message? On which links did they click? Who ordered what finally? Did they maybe forward your message to a friend? Or ... did most of your messages simply got blocked by Hotmail, MSN, Gmail, Yahoo, or the email client?
Target your email campaigns well, personalize your messages, respect permission rules, ensure delivery, learn from your campaign results, and email marketing can become a strong tool to support your online marketing strategy!
To learn more about email marketing, including design issues, permission based delivery, and campaign reporting, click here.