e-What?
Good question! And one way to answer that question is to "Google" it.
However, for independent hotels and resorts, which are often still strugling on how to approach online marketing, and on where to place internet sales within their organization, e-commerce means combining the right mix of marketing, sales, pricing, reservations, distribution partners, a bit of IT, and even some hotel operations involvement, to get the most out of the online world.
Give e-commerce a central place in your business strategy, covering online marketing, online sales, online distribution partners, and customer relation management, to highlight your e-engagement both externally and internally.
For advice on e-commerce development, click here.