The transparency paradox.
Working hard on your direct online sales strategy? And what about all those indirect online booking channels?
Yes, those indirect online channels, also known as OTA (online travel agents) - like Booking.com, Expedia.de, Hotels.com, and many others - can be part of your online marketing as well. They can not only sell your business, they can also help to promote it!
Using a balanced blend of accommodation inventory and rate pricing, indirect online channels can help you to increase overall sales, to achieve channel conversion, to multiply your business' exposure, and to tackle competition in the online world - in summary, the transparency paradox being your ability to turn online rate transparency to your advantage.
For advice on channel management and channel management tools, click here.